“Sponsorship is very hard to come by. And that’s why we are always grateful to any corporate entity that partners us to raise the profile of Ghana football by way of sponsoring our league.”
That was the president of the Ghana Football Association, Kwesi Nyantakyi, on May 17, this year, following a deal with Zylofon Cash to be the new headline sponsor of the local top flight league, all of which make this piece more interesting.
A few months ago, the FA boss met members of a sting operation under the guise of being representatives of a rich private investor outside the country.
Among topics discussed was a potential deal to sponsor the Ghana Premier League, which had been without one for three years. The amount the supposed sponsor promised to pump into the Ghana Premier League was $5m a year for five years.
After touting the credentials of the league, Nyantakyi, the 1st vice-president of the Confederation of African Football, set about explaining how sponsorship deals at the GFA are brokered.
Unknown to Nyantakyi, a council member of football’s world governing body, FIFA, the supposed investors were actually private investigators from the Tiger Eye PI agency. They filmed the entire encounter with the compromised FA boss.
Nyantakyi explained that there was finder’s fee for whomever was able to bring sponsors to the table – even though the GFA has a Sponsorship & Marketing Committee – but before the investors (whom he continuously refers to as Sheikhs) could explain how they wanted to go about the deal, the administrator put forward his plans.
He suggests forming a company that would be the agency to broker the deal, so as to be able to get the commission on whatever sponsorship money would be brought to the table.
“It’s cool money. Once the deal is sorted, then you get your share and I get mine. We can work it out so we get 20-25%.”
To illustrate how serious he is, the FA boss – himself, a lawyer – immediately drafts a Memorandum of Understanding, from memory, behind a sheet of paper, gets it typed, and makes it ready for signing in their next meeting.
To sweeten the deal, Nyantakyi makes more pledges. He promises the investors “serious visibility” in Ghana, pointing out that “Ghana has about 500 radio stations” and so getting their name out there would not be an issue.
He goes further to tout his influence with Chinese media giant, StarTimes, who signed a 10-year deal last year to be the broadcast partner of the Ghana Premier League.
He pledges publicity on that network “in Asia and China” to the investors as well.
To make sure that the deal is closed well, Nyantakyi helpfully suggests to the investors that he owns a financial institution which could be used for all their transactions relating to sponsoring the Ghana Premier League.
Due to the influence he displays, the investors are impressed – and Nyantakyi sees it. He asks for them to make him the local representative of the Shiekh’s company in Ghana, with all its inherent benefits.
That sequence of events is part of the much-awaited video screening of an investigative work by celebrated undercover journalist, Anas Aremeyaw Anas, which premiered today, at the Accra International Conference Center, to great patronage from diverse backgrounds.
It follows three weeks of anxious waiting by Ghanaians whose attention had been heightened by the action of Ghana’s President, Nana Addo Dankwa Akufo-Addo, who – after being shown portions of the video in advance – reported the GFA boss to the Criminal Investigations Department of the Ghana Police for alleged peddling of his name in attempting to defrauding the supposed investors.
The disgraced Kwesi Nyantakyi is currently under investigations for indulging in potential acts of criminality while facing grave consequences including but not limited to loss of his positions at the GFA, CAF and the world governing body, FIFA.
EDITED FROM: myjoyonline.com