Eight-time All England Club champion Federer has agreed a decade-long, £22m-a-year partnership with the Japanese clothing firm.
The Swiss star sported a Uniqlo-branded white jacket, top, shorts, socks and headband and carried a Uniqlo-branded white bag ahead of his match against Dusan Lajovic.
However Federer’s new clothing and baggage range is not available to buy in the chain’s shops and a spokesman was unable to say how much it might one day cost.
Roger Federer wearing Nike at Wimbledon last year (left) and him sporting Uniqlo on Monday
Eight-time All England Club champion Federer entered SW19’s main court with a new look
Federer is still wearing Nike trainers because Japanese firm Uniqlo do not make tennis shoes. His latest design incorporated the Shard, Tower Bridge and the Gherkin – plus the number eight to reflect the numbers of Wimbledon titles he has won
The Japanese firm do not make tennis shoes either and so Federer wore Nike trainers.
Last month Federer confirmed that his long-standing contract with Nike came to an end in March amid rumours he was poised to agree a £22million-a-year, decade-long deal with Japanese clothing firm Uniqlo.
FEDERER’S NEW WIMBLEDON LOOK
Stand-up collar white shirt with burgundy lines on the bottom of the sleeves and on the front. Uniqlo logo on the front and left sleeve.
White shorts with burgundy lines down either side.
Dry Ex material and breathable mesh used to limit sweat.
Tadashi Yanai, Uniqlo founder and chairman, said: ‘Mr Federer is one of the greatest champions in history; my respect for him goes beyond sport.
‘Our partnership will be about innovation on and off court. We share a goal of making positive change in the world, and I hope together we can bring the highest quality of life to the greatest number of people.
‘Uniqlo will help Mr Federer continue taking tennis to new places, while exploring innovations in a number of areas including technology and design with him.’
Federer added: ‘I am deeply committed to tennis and to winning championships. But like Uniqlo, I also have great love for life, culture and humanity.
‘We share a strong passion to have a positive impact on the world around us and look forward to combining our creative endeavours.’
Federer was keen to play down the new deal at the Stuttgart Open.
Federer sported a branded headband and shirt as he wore the all-white strip under the rules
Federer’s deal is worth an astonishing £22m-a-year over the next decade
Federer also carried a Uniqlo bag as he showed off the company’s products
Federer wore a Uniqlo-branded hoody during his post-match press conference on Monday
‘It’s rumours… but I haven’t had a contract with Nike since March,’ Federer said. ‘We’re talking. We’ll see what happens. I’ll let you know.’
His attire at the grass-court tournament on Monday has confirmed his new deal.
Moments after Federer stepped out on to court, Uniqlo’s official Twitter account posted: ‘UNIQLO is honoured to welcome Roger Federer as our new Global Brand Ambassador!’
Federer breezed past first round opponent Lajovic in straight sets, winning 6-1, 6-3, 6-4.
Mirka Federer, wife of the Swiss star, watches the game on Centre Court at Wimbledon
The First Round match proved an easy workout for the eight-time champion
In his post-match press conference he wore a Uniqlo-branded hoody and said: ‘I was excited to wear Uniqlo today.
‘I must tell you, it’s been a long time coming. I felt very good out there. It’s also crucial to play well, so it was helpful.
‘The RF logo is with Nike at the moment, but it will come to me at some point.
Federer began his new deal in style with a comprehensive win against Dusan Lajovic of Serbia
‘I hope rather sooner than later, that Nike can be nice and helpful in the process to bring it over to me. It’s also something that was very important for me, for the fans really.
‘Look, it’s the process. But the good news is that it will come with me at one point. They are my initials. They are mine. The good thing is it’s not theirs forever. In a short period of time, it will come to me.
‘Obviously we also need to figure out with Uniqlo when at one point we can start selling clothes for the public as well. All this has just gotten underway. We’re hopeful the beginning of next year people can also start buying my stuff.
‘For the moment, as fast at retailing as they are, as great as they are, it just needs a bit of time.’
The Swiss star sported a Uniqlo-branded white jacket, top, shorts, socks and headband